66 - Issue 1
66 No 30.jpg

This was another ToCo offshoot whose title comes from the decision to compose it of sixty-six photos of the same model, with each issue featured a star of film or show business on the cover. Examples include Diana Dors, Shirley Anne Field, Joan Collins, Brigitte Bardot and Marilyn Monroe. Its marketing line at one stage was “The magazine which is a souvenir book”. It stems from the early phase of ToCo history when Spick featured more showgirls than glamour models and the amateur or semi-pro models for which it became immortal.

The first issue hit the streets on 14 November 1955 and featured Gina Lollobrigida.

66 ran for 69 issues from the 1950s to the early 1960s. Initially, it was slightly smaller (4 x 5.75 inches) than usual pocket-size, and ran to 68 pages. From No 24 onwards, there is more than one model per issue and a move away from film stars to starlets and glamour models. The format becomes standard pocket-size and it contracts to 52 pages. The last few issues change again to covering London night life and feature showgirls.

This title has quite a tame content; there are some lingerie studies but much is typical publicity material of its time.